- Keep it short. Many people add unnecessary words to their writing without realizing it, and that can have serious consequences for your response rate. If you can cut out any words and still get your message across, do. Prospects will maintain their attention to your message for longer, and for the most part, they’ll appreciate your straightforward approach and respect for their valuable time.
- Stay focused. It’s very tempting, especially when you’re keeping an eye toward making your communications conversational, to add superfluous language. Context and tone are very important, but it’s possible to craft a message with the feel you’re striving for that still stays focused on forwarding the ultimate goal. If you find yourself wanting to address several unrelated points with a prospect, think about including them in separate emails, or just focus on one smaller goal at a time.
That may seem overly simplistic for an entire email strategy, but keeping these simple rules in mind while writing all of your sales communications will help make sure your emails are read and that you get the information you need to put your best sales foot forward.
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