Trust the Numbers – Traditional Cold Calling is Going Away

If you work in sales, it’s no surprise to you to hear that cold calling has become more and more difficult in recent years. As technologies advance, people tend to screen more calls, guard their direct number more closely, and become increasingly irritated by, even suspicious of, calls from unknown numbers. On top of that, the fact that the internet has become our society’s main tool for information of basically all types ensures that your prospects have access to most of the information they need at their fingertips, without the need to speak with an expert on the product they’re researching. Not only do they have instant access to all the information about your product, they also have access to all the companies that offer it worldwide.

The combination of all of those factors can make sales feel like a terrifying and impossible task. How can sales people still be expected to meet quotas in the face of such seemingly insurmountable challenges? Some people decide they will make more calls. It’s true that if you double your calling efforts you might be able to expect to get double the results – but where are you going to find that extra time? What other responsibilities are you sacrificing in order to find more time to make cold calls? Customer service? Pre-call research? Even if you’ve decided to use this strategy and just work longer hours, you’re ignoring the fact that buyer behavior and sales culture in general is changing. The whole sales world is moving away from cold calling. Rather than doubling down on a strategy that is quickly going by the wayside, it’s time to change our strategy into something smarter.

LeadSeek’s strategy is to reach out to your entire market directly while maintaining that professional and straight-forward communication that comes from traditional sales strategies. We expand our customers’ reach into their target markets and allow them to keep up with the increasing demands and decreased patience of their prospects without sacrificing essential time spent on other functions, and without the de-personalization many companies use to reach out to prospects with generic communications.

<a href=””><span style=”color: #0000ff;”> Shoot us an email</span></a> and let’s talk about how we can use our expertise to help your organization accomplish your goals and realize the success that our customers have.