As we all know, in the sales world, first impressions are everything. It’s important to make sure you put your best foot forward with every message you send. Each message needs valuable information for the recipient and a clear call to action. Let’s talk about a few things to avoid in your emails to make sure you get your message across effectively.
1) DON’T Make it all about you.
Your prospects, just like you, are very busy. Any time you’re reaching out to a prospect that isn’t expecting to hear from you, you are asking them to stop what they’re doing to listen to you. If you make the benefit you can provide to that person the focus of your message, they may be motivated to continue reading and to take further action to learn more. If not, you’ve lost them before you even began.
While you’re writing your message, every time you want to message yourself or your company, try thinking about how you can flip that sentence around to highlight the problems that your prospects face day to day and how your offering will solve them. It may seem like a subtle difference, but it will make all the difference in the world.
2) DON’T Over promise.
You may be tempted during any sales call to tell the prospect whatever it is that you think they want to hear to make them buy. However, promising results that your solution can’t deliver will only cause you and your future customer headaches. Either they won’t believe your fantastical claims in the first place, or they’ll become a very unhappy customer. Either way, not a good result.
Just remember that sales calls are like interviews. They’re an opportunity for you and your customer to feel each other out and see if a relationship will be beneficial for both of you. If not, there’s no reason to do business together. So be straightforward about your offerings and the features and benefits your solution provides. If your prospect isn’t a fit, no harm no foul. There are plenty of fish in the sea, and having one happy customer is better than many unhappy ones.
3) DON’T be deceitful.
Many sales people think that the ultimate goal in sending emails is to get the prospect to open it. They even go so far as to trick the prospect into opening their emails by writing the subject line to make it seem like an internal email or something that urgently requires their attention. A common tactic is to use “RE:” in subject lines to make the recipient think that this email is related to a conversation they’re already having.
Tricking your prospects may increase your open rates, but once they open the email, you’re just going to make them mad. No one likes to discover they’ve been tricked, and once they do find you out, that bridge is likely burned forever. Stay straightforward and professional. You have nothing to hide, and if you lose some people who aren’t interested in your offerings, what have you really lost? Again, what you’re looking for is solid, interested prospects who will become happy customers. Beginning the relationship with deceit is not the way to go.
Need a better way to manage your email campaigns? Drop us a line and let’s talk about how LeadSeek’s email expertise can boost your numbers next quarter.