Differentiating your email from the hundreds of other emails in your target contact’s inbox is an evolving science that sometimes seems to grow more difficult every day as your prospects not only receive more emails but also become more selective as far as which emails they open and which will grab their attention or pique their interest. Not to worry. Use these simple steps to make your emails stand out from the crowd.
The subject line of an email is the primary reason that a prospect will open your communication. Email remains the main channel for business to business communication, and the subject line is the key to making sure that your business is using that channel effectively.
The fact that your subject line needs to be unique is nothing new, but how to come up with those unique subject lines?
Since one of the goals of any email marketing campaign is to gain the attention of the largest amount of people possible, why not piggy back on something that has already gained wide popularity in pop culture? Not only will that attract the eye of your prospect, it’s also friendly, often funny, and will appeal to your prospect’s better side by suggesting a shared interest right off the bat.
In today’s digital world, pop culture has never been more popular so to speak. We live in a world of widespread common entertainment interests to a degree like never before. Do your favorite movies, TV shows, or songs contain any quotes, titles, or lyrics that might apply to the goal of your communication or just your business in general? You may even get great ideas to craft a message around from brainstorming those references.
Social media is a great way to attract attention to your brand. It’s also a great way to gauge popularity of keywords that you can then use in your subject line. Connect that subject line with your Facebook, Twitter, Pinterest, and LinkedIn posts for an integrated approach to a campaign to increase visibility and engagement with your prospect base.
What’s in it for me?
At the end of the day, your business is all about your customers. When your customers sign on with you, what are the first benefits they receive? What types of returns initially draw customers to your brand? What types of problems do you solve for your customers?
Answering these questions with a brief subject line will entice your prospects to open your email and engage further with you to get to the bottom of what you can provide and why they should choose your company over your competitors to provide it. You’ll also create an initial impression of trust with your prospect base, and show that you value their time, by letting them know right away your purpose in contacting them.
Similar to references to pop culture, a little light humor is an effective way to gain attention and to break the ice with your prospect base. Humor is a wonderful tool for making friendly first impressions and connecting with people on a personal level. It will ease the tension of initial contact and lay a foundation of friendly interactions going forward. People love to laugh, and if your subject line is funny, they’ll open your email to see what else you have to say.
What’s the Point?
If all else fails, the most important thing to remember is to be descriptive in your subject line. You want to be sure that the prospects that are in the market for your services or are most interested in the information you have to share can quickly and easily tell that your email contains an offer for those services or that exact information they need.
To learn more about how LeadSeek can help your business’s message reach and be read by the right people in your target market, visit our contact us page and shoot us an email or give us a call at (800) 497-5312.