Everybody’s Doing It! Should You?
Lately marketing automation software is everywhere and making a lot of promises. It will improve efficiency, and instantly allow you to sell more, faster. If it seems a little too good to be true, you’re right to be skeptical. This new software can absolutely improve your sales process, but there are a few things you need to know first.
First, you will need someone who has the time and knowledge necessary to administrate the software for you. Automation specialist is a full time job that commands a good salary. If you want to make the most of your automation software, or really if you want to get your money’s worth at all, you need someone dedicated solely to the running of your software and campaigns.
Tack that person’s salary on top of the already high cost of the software itself. The industry-leading automation software providers command high monthly fees. Then there are the costs of data procurement. To run effective email automation you will need a large database of contacts to feed the top of that funnel. The industry leaders in the data vending space also command high monthly fees with additional charges to purchase contacts.
With automation software, you may indeed get a great product, but you’re on your own as far as running it, and the results you get are all on you. If you don’t have the expertise, or have access to an expert who does, you have no one to blame but yourself for bad results.
Email is an essential piece of any successful sales program in today’s market, but buying and running the software yourself is only one of the options available to you. Rather than purchasing a complex software that requires a full-time administrator, consider a service like LeadSeek that gives you the results of direct email campaigns without the headache.