Email marketing has always been a great tool for business growth and acceleration, but the pandemic and other recent sources of uncertainty have forced many organizations to take another look at its value.
In times of uncertainty, experimenting with high-risk and difficult to measure sales and marketing strategies is even less appealing. Email marketing has always had low costs and therefore the highest ROI of any marketing strategy available.
This is good news for email marketers and good news for businesses across the board. When your business focuses marketing on email and direct outreach, it frees up time and resources for your sales team to focus on bringing in more business.
Drop us a line to learn more about how LeadSeek can help take the tedium of cold outreach off your plate.