Basic Steps for Writing a Great Sales Email

Email is an integral part of any sales strategy, and advice on how to write the most effective sales emails is everywhere. Rather than a magic bullet, however, following a few simple and common sense rules will ensure that your sales emails are always professional and effective.

First of all, it needs to be personalized. The best sales emails, even if they are part of a campaign, are written to make the recipient feel like you’re sitting at your desk writing an email thinking of nothing but them. Use their first name at least twice, once in the greeting and again in the closing. Not only does it make your email more appealing, it tells the prospect that responding will take them to a person, not just an impersonal form submission process.

Next, remember to keep your language focused on the customer and their needs and feelings. Think about what’s on your customers’ minds each day. You can begin your email with a pain point that typically causes stress to your prospects that your company addresses, or some other type of point about prospect and their day to day life. It might be a thought-provoking or unexpected question closely related to something the prospect encounters in their typical work day, or a common problem they face. Any of those things will grab the prospect’s attention and entice them to read on.

When you’re ready to close your email, make sure you do so in a professional manner. Make sure your signature contains enough information about you so that your prospect can contact you by whichever method they prefer. Stay away from extraneous information that’s not related to you or your business, like inspirational quotes and overly lengthy slogans. I’m sure you spent a lot of time and thought on those and they may be great to you, but you only risk turning people off or losing their attention when they have to sort through non-relevant information in order to contact you. It may seem like a small thing but it follows a fundamental rule – always make it as simple as possible for your prospects to reach you.

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