As a sales person, you’ll end up sending a lot of emails that don’t get answered. Your prospects, no matter who they are, receive a TON of email. We all do. How do you prioritize which emails to open and which to ignore? Personally, I open those that provide value to me.
So, if you want your emails to be opened, it’s important to add value to each email. Even if you’re just checking in with a customer or prospect, each touch is an opportunity to strengthen the relationship or pique interest in another of your offerings. Here are a few ideas for things to add to your emails to boost your response rates:
- Send them a piece of advice that addresses a problem you know they face
- Send a white paper and offer to answer questions
- Come up with a potential opportunity that you can help them with
- Send an article with some latest industry news
- Reference something they recently wrote or posted on social media
- Answer a question they asked on social media or an online forum
- Send one of your recent blogs
- Find a local event and recommend a booth they check out
- Invite them to attend a webinar
- Send them one of your customers’ recent press releases that relates to your offering
- Mention a common challenge/problem people in their industry face and how you address it
- Ask if they’re still interested in solving one of their most pressing problems
- Mention a mutual contact
Any reason you can come up with to reach out will at the very least improve your chances of getting a response and engaging your prospect. The more personalized, the better.