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Writing Outstanding Sales Emails

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The concept of effective communication and its effect on sales success is nothing new to any sales department.  The foundation of any successful sales person’s strategy must be to communicate value, gain trust, explain complex situations and products, and differentiate your company from competitors.  Nowhere is this more important than in a sales email.  There […]

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Making the Most of Your Data

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Making the Most of Your Data

Increase Engagement and Email Performance One size does not fit all in the email marketing world. Tailoring your message to the specific needs or wants of a certain group of people in your database increases the relevance of your messaging and boosts your response rates. The key is finding the pieces of data that tie […]

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How to Write an Effective Subject Line

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Differentiating your email from the hundreds of other emails in your target contact’s inbox is an evolving science that sometimes seems to grow more difficult every day as your prospects not only receive more emails e but also become more selective as far as which emails they open and which will grab their attention or […]

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The Path to Growth Starts with Marketing

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The Path to Growth Starts with Marketing

Let’s be honest – especially in sales departments, marketing is often misunderstood and its importance understated.  But once we break down the marketing machine it’s not only simple and understandable, it’s easy to see how it is the crucial foundation to any successful sales team. Marketing’s first responsibility is to gain the trust of the […]

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2015 By the Numbers

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2015 by the Numbers

As we end 2015 and begin finalizing budgets and strategies for 2016, it’s time to take a look back at the year in email marketing.  Despite predictions of email’s decline as a strong channel, the most recent research into buyer behavior shows that email is as fruitful as ever. Here are some highlights from that […]