How to make the most of your inbound pipeline. So you’ve done your research, chosen the best strategy for your business, got your lead generation system in place. Great! Now what? If your strategy stops there, you’re missing some important steps. You’ll have lots of leads, but probably not a big increase in sales. So … Continue reading Stop Wasting Leads!
How Email Marketing Changed My Life Not just ten years ago I was your typical run of the mill salesman, toiling away in the daily obscurity of cold calling and constant rejection. I was a hard worker, but you can only do so much when giving a list of companies and told to "call them … Continue reading Dispatches from a Modern Day Salesman
Securing Appointments Takes More Tries Than You Think As a sales person the line between professional persistence and harassing peskiness is always on your mind, and it should be! The minute you become irritating in the eyes of your prospect you can kiss your chances of a sale goodbye. But that line is harder to … Continue reading Don’t Give Up!
How Lead Generation Enables Sales People to Make the Most of their Time The traditional prospecting method has changed. The obvious first step is to work any inbound leads. Any prospects who have reached out to you expressing interest are obviously your first priority. But when those are exhausted, what do you do then? A … Continue reading Warm Calling
The way your buyers learn and make decisions is changing. With the wealth of information available at the click of a mouse, people are more informed and further along in the buying process by the time they reach your sales team. The old idea that all you need to be successful in sales is to … Continue reading How to Close Inbound Leads
The concept of effective communication and its effect on sales success is nothing new to any sales department. The foundation of any successful sales person’s strategy must be to communicate value, gain trust, explain complex situations and products, and differentiate your company from competitors. Nowhere is this more important than in a sales email. There … Continue reading Writing Outstanding Sales Emails
Increase Engagement and Email Performance One size does not fit all in the email marketing world. Tailoring your message to the specific needs or wants of a certain group of people in your database increases the relevance of your messaging and boosts your response rates. The key is finding the pieces of data that tie … Continue reading Making the Most of Your Data
As we end 2015 and begin finalizing budgets and strategies for 2016, it’s time to take a look back at the year in email marketing. Despite predictions of email’s decline as a strong channel, the most recent research into buyer behavior shows that email is as fruitful as ever. Here are some highlights from that … Continue reading 2015 By the Numbers