LeadSeek Blog

Writing Outstanding Sales Emails

The concept of effective communication and its effect on sales success is nothing new to any sales department.  The foundation of any successful sales person’s strategy must be to communicate value, gain trust, explain complex situations and products, and differentiate your company from competitors.  Nowhere is this more important than in a sales email.  There … Continue reading Writing Outstanding Sales Emails

Step by Step: How to Create Strategy-Based Email Campaigns

Step by Step: How to Create Strategy-Based Email Campaigns

It is universally agreed among the B2B world that email remains the most effective and preferred method of communicating with current and potential vendors.  Many people receive hundreds of emails every day and only a few of them actually stand out enough to be opened and read.  But not to worry!  Follow these steps to … Continue reading Step by Step: How to Create Strategy-Based Email Campaigns

The Path to Growth Starts with Marketing

The Path to Growth Starts with Marketing

Let’s be honest – especially in sales departments, marketing is often misunderstood and its importance understated.  But once we break down the marketing machine it’s not only simple and understandable, it’s easy to see how it is the crucial foundation to any successful sales team. Marketing’s first responsibility is to gain the trust of the … Continue reading The Path to Growth Starts with Marketing