LeadSeek Blog

Vastly Improve Your Emails with Two Simple Rules

Keep it short.  Many people add unnecessary words to their writing without realizing it, and that can have serious consequences for your response rate.  If you can cut out any words and still get your message across, do.  Prospects will maintain their attention to your message for longer, and for the most part, they’ll appreciate … Continue reading Vastly Improve Your Emails with Two Simple Rules

Finding the Right Customers and Repelling the Wrong Ones

Sales and marketing professionals focus a lot on having a great value prop.  It’s all about how you differentiate yourself from your competition.  Why is your company better?  Why should your prospects choose you over your competitors?  The first things you need to determine are the answers to these questions to make your company stick … Continue reading Finding the Right Customers and Repelling the Wrong Ones

Mastering the Transition from Lead to Prospect

Investments in complex marketing solutions are on the rise. Companies across all industries are spending more and more on software and consulting to make sure they’re staying ahead of the game on all the newest marketing trends. But does generating more marketing metrics like clicks and shares actually translate to more sales and revenue growth? … Continue reading Mastering the Transition from Lead to Prospect