How I found out we were going about it all wrong For the last ten years I was under the impression that if I just worked hard, success would come my way. And while I am routinely a top sales person at my company, I always had that nagging feeling that there had to be … Continue reading Dispatches from Modern Day Sales
How to Keep Up in Today’s B2B Sales World Is your sales strategy stuck in 1996? Staying on top of trends is one of the biggest challenges faced by those of us in the B2B sales world. One word comes up more and more in discussions of how this world is changing: DATA. Big data … Continue reading Trending in 2019
Moving Away from the Typical Sales Pitch We’ve all sat through the stereotypical long, boring pitch of a sales rep who goes through every aspect of everything their company offers, including all of the information that is largely irrelevant to our specific business. Many of us have probably been on the other side – giving … Continue reading Mastering the Art of Sales Communications
How to make the most of your inbound pipeline. So you’ve done your research, chosen the best strategy for your business, got your lead generation system in place. Great! Now what? If your strategy stops there, you’re missing some important steps. You’ll have lots of leads, but probably not a big increase in sales. So … Continue reading Stop Wasting Leads!
How Email Marketing Changed My Work Life for the Better Not just ten years ago I was your typical run of the mill sales rep, toiling away in the daily obscurity of cold calling and constant rejection. I was a hard worker, but you can only do so much when giving a list of companies … Continue reading Dispatches from a Modern Day Sales Rep
For some companies, the holidays are the busiest time of year. Companies in e-commerce and other businesses that sell directly to consumers or support businesses that do are swamped at the end of the year to keep up with all of the traffic. Others, like B2B brands and service-oriented companies (like us), are a different … Continue reading How to Take Advantage of the Holiday Sales Slump
Securing Appointments Takes More Tries Than You Think As a sales person the line between professional persistence and harassing peskiness is always on your mind, and it should be! The minute you become irritating in the eyes of your prospect you can kiss your chances of a sale goodbye. But that line is harder to … Continue reading Don’t Give Up!
How Lead Generation Enables Sales People to Make the Most of their Time The traditional prospecting method has changed. The obvious first step is to work any inbound leads. Any prospects who have reached out to you expressing interest are obviously your first priority. But when those are exhausted, what do you do then? A … Continue reading Warm Calling
The way your buyers learn and make decisions is changing. With the wealth of information available at the click of a mouse, people are more informed and further along in the buying process by the time they reach your sales team. The old idea that all you need to be successful in sales is to … Continue reading How to Close Inbound Leads
The concept of effective communication and its effect on sales success is nothing new to any sales department. The foundation of any successful sales person’s strategy must be to communicate value, gain trust, explain complex situations and products, and differentiate your company from competitors. Nowhere is this more important than in a sales email. There … Continue reading Writing Outstanding Sales Emails