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Writing Effective Sales Emails

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Sales and prospecting emails are all about catching your prospects at the right time, in the right situation, and in the right mood.  Many sales people swear by one tried and true template, and while that template may be well-tested and optimized to the fullest, it can still be beneficial to give a few different […]

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Habits of Successful Sales People

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Life will always hand you uncomfortable moments.  You can choose to avoid them or plunge into them head-on.  We recommend the latter.  Those uncomfortable experiences give us strength, teach us powerful lessons, and allow us to gain the ever-elusive skill of self-control.  They also keep us from getting too comfortable and stuck in a rut.  […]

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Avoiding Common Sales Communication Missteps

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Navigating a sales conversation can be tricky.  You and your prospect may have different or even conflicting goals or expectations. You may have the best intentions for your prospect, but often their instinct is to be skeptical, and your communications may not be straightforward.  Wouldn’t it be nice if we could avoid the ambiguity and […]

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Sales Emails – What NOT To Do

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As we all know, in the sales world, first impressions are everything. It’s important to make sure you put your best foot forward with every message you send. Each message needs valuable information for the recipient and a clear call to action. Let’s talk about a few things to avoid in your emails to make […]

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Vastly Improve Your Emails with Two Simple Rules

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Keep it short.  Many people add unnecessary words to their writing without realizing it, and that can have serious consequences for your response rate.  If you can cut out any words and still get your message across, do.  Prospects will maintain their attention to your message for longer, and for the most part, they’ll appreciate […]

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Basic Steps for Writing a Great Sales Email

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Email is an integral part of any sales strategy, and advice on how to write the most effective sales emails is everywhere. Rather than a magic bullet, however, following a few simple and common sense rules will ensure that your sales emails are always professional and effective. First of all, it needs to be personalized. […]

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Finding the Right Customers and Repelling the Wrong Ones

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Sales and marketing professionals focus a lot on having a great value prop.  It’s all about how you differentiate yourself from your competition.  Why is your company better?  Why should your prospects choose you over your competitors?  The first things you need to determine are the answers to these questions to make your company stick […]

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How Wanting It Too Much Can Kill Your Sale

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Sales is one of the most challenging professions out there. Picking up the phone and calling strangers can be intimidating to say the least. Add to that the pressure of quotas and the competitive job market, and suddenly you may find yourself stressed to the point that your nerves start to show through and are […]

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The World’s Best Email Subject Lines

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The subject line of your prospecting emails is your prospects’ first impression of your email and, by extension, you and your company. Of course, the body of the email is also important, but all the work you spend crafting the perfect message will be wasted if your prospects aren’t intrigued enough by the subject line […]

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Don’t Give Your Prospects the Wrong Idea

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Let’s talk about some well-intentioned phrases that make you sound sleazy. Every sales person’s goal is obviously to close each sale. But in order to do so they must master the art of not seeming like they’re trying to sell anything. Most sales people misunderstand that strategy, and sales in general has a bad reputation […]