LeadSeek Blog

Step by Step: How to Create Strategy-Based Email Campaigns

It is universally agreed among the B2B world that email remains the most effective and preferred method of communicating with current and potential vendors.  Many people receive hundreds of emails every day and only a few of them actually stand out enough to be opened and read.  But not to worry!  Follow these steps to … Continue reading Step by Step: How to Create Strategy-Based Email Campaigns

The Path to Growth Starts with Marketing

Let’s be honest – especially in sales departments, marketing is often misunderstood and its importance understated.  But once we break down the marketing machine it’s not only simple and understandable, it’s easy to see how it is the crucial foundation to any successful sales team. Marketing’s first responsibility is to gain the trust of the … Continue reading The Path to Growth Starts with Marketing

Vastly Improve Your Emails with Two Simple Rules

Keep it short.  Many people add unnecessary words to their writing without realizing it, and that can have serious consequences for your response rate.  If you can cut out any words and still get your message across, do.  Prospects will maintain their attention to your message for longer, and for the most part, they’ll appreciate … Continue reading Vastly Improve Your Emails with Two Simple Rules