Finding the Right Customers and Repelling the Wrong Ones

Sales and marketing professionals focus a lot on having a great value prop.  It’s all about how you differentiate yourself from your competition.  Why is your company better?  Why should your prospects choose you over your competitors?  The first things you need to determine are the answers to these questions to make your company stick … Continue reading Finding the Right Customers and Repelling the Wrong Ones

Mastering the Transition from Lead to Prospect

Investments in complex marketing solutions are on the rise. Companies across all industries are spending more and more on software and consulting to make sure they’re staying ahead of the game on all the newest marketing trends. But does generating more marketing metrics like clicks and shares actually translate to more sales and revenue growth? … Continue reading Mastering the Transition from Lead to Prospect